Analyzing advertisment.

1. What product or service is the comercial trying to sell ? 
A new special cat food.

2. Where was the comercial set? Describe the setting. 
The setting is composed bya fiction world with marvillous creatures (humanized animals)and very beautyfull fiction landscapes.

3. Who was in the comercial? Describe the people involved. 
There is not people involved in this advertisment, there is just a humanized animal (Turkey) and a group of hens.

4. What objects where in the comercial? Describe them.
In this advertisment there is not objects involved besides the strange element tha the turkey have in his hands.That object is maybe a bagpipes for give give to the turkey an special human characteristic.

5. What happened in the comercial? Provide as much detail as you can. 
After the cat consume the food, it gets into a magical world (this world represent a nice state of satisfaction).

6. What is the target group? 
The target group for this advertisment are the people that own a cat.

7. What is the message? 
The message consist of a conviction abour feed your cat with a new food that will cause a deep satisfaction state in your pet.

8. What are the aural and visual techniques? 
The advertisment is a digital image created by a computer and designed by image executives.

9. Do you find celebrity endorsement? 
No, in this advertisment their not exist the celebrity endorsement.

Blog entry 2

Task 1: The advertising is everywhere you look, this is a undeniable fact. The mass society in wich we live mixed with the capitalism echonomical devices, allowed a real advertising and consumption expansion arround the world. Actually, this expansion calls the globalization.

task 2: The advertising informative text. 

"How the advertisement affects the people"? 

Advertising means the communicative process of material that send a persuasive message to a determinated receiver, sometimes it works but also can be an inneficient message. For this reason, their exist a lot of edvertising rules or laws.

In our days, we see advertisements in every place we visit, or even in places that we did not want to see it likeexample in parks, sport fields or even in our houses. All this information that i gave you before, means just one thing, we are leaving a constant and important change in our lifestyle,but we cant know how this process ends, maybe in a couple of years later, whole forrests are felled for create more massive advertising, or even the responsable advertisin agencies will be most aware about the side effects of the massive comunication abuse. However, that we will not know until some time so while, is better to be careful.



Is important to know that the modern advertising born between 1880 and 1890 in the United states, after that event, the echonomical and comercial activity presented various positive changes,and also, it contribuited to the development of the occidental echonomical globalization procces that today allows to see mcdonalds, Coca cola, and other products in every place arround the world.


 Finally, the advertising is a very important echonomical instrument , is one of the main character of the global society that we have today and is also de responsible of a great part of the modern occidental culture.

Entry number 1

"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague"  Bill Cosby

I think that the quote is mainly reefered to the popular cossume rule that says "give to the customer what they want". An advertising publication allways have to be openned to the consumer opinion, If the persuation method of a company is opened to the opinion of the people, sales will be widely better.

Im agree with this main idea of advertising because i think that is very important to mantain the original subjectivity of every topic even if the objective of our comunicate is to persuade the receiver of our message to buy our product or use our service. This is very important because if our persuation method is based on the receiver point of view, it is always most nice and atractive to the people, but if our persuation is based on the authority and just says "Buy our product because is better", customers dont fill any proximity or closeness with our brand.


For example, if we see the advertising of the biggest organizations in the world, we dont see an empty persuation technique, this huge corporations use a lot of methods and modes of persuation, but allways with a lot of subjective content to be opened to the cossumer opinions. This is the case of Coca Cola that says "Live on the COKE side of the life"