Entry number 1

"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague"  Bill Cosby

I think that the quote is mainly reefered to the popular cossume rule that says "give to the customer what they want". An advertising publication allways have to be openned to the consumer opinion, If the persuation method of a company is opened to the opinion of the people, sales will be widely better.

Im agree with this main idea of advertising because i think that is very important to mantain the original subjectivity of every topic even if the objective of our comunicate is to persuade the receiver of our message to buy our product or use our service. This is very important because if our persuation method is based on the receiver point of view, it is always most nice and atractive to the people, but if our persuation is based on the authority and just says "Buy our product because is better", customers dont fill any proximity or closeness with our brand.


For example, if we see the advertising of the biggest organizations in the world, we dont see an empty persuation technique, this huge corporations use a lot of methods and modes of persuation, but allways with a lot of subjective content to be opened to the cossumer opinions. This is the case of Coca Cola that says "Live on the COKE side of the life"